VML : New Balance

During my final semester of college, I had the opportunity to do a short-term internship with VML in their New York City office. Alongside four other University of Missouri students, we created a campaign for VML’s client New Balance. In two short weeks we created a campaign, pitch deck, and plan book then presented our findings to the New Balance client. Competing against two others teams, our campaign was chosen as the winner. Below is a version of my team and I’s plan book, condensed to focus on my own implementations and research.